Many personal lubricants contain a long list of ingredients, some of which are synthetic or artificially derived. When it comes to intimate skin, many people prefer naturally derived ingredients and formulations free from unnecessary additives, particularly if they have sensitive skin or want to avoid harsh irritants while benefiting from naturally occurring nutrients.
When developing Hoily, our aim was to create a ‘clean’ CBD lube with minimal ingredients that are naturally derived and free of parabens, silicones, and added fragrances. The end result is a carefully considered formulation with a focus on quality, simplicity and performance.
Here's a closer look at some of the key ingredients that make up Hoily…
Olive Squalane
Squalane is widely used in premium skincare for its lightweight, silky feel.
Derived from olives, it helps create a smooth, comfortable glide while leaving the skin feeling soft and hydrated. It also mimics the skin's natural oils, helping to reduce friction without feeling heavy or greasy.
Jojoba Oil
Despite its name, jojoba oil is actually a liquid wax extracted from the seeds of the jojoba plant.
It's popular in skincare products due to its smooth texture and feel, making it a logical choice for our premium oil-based lube formulation.
Hemp Seed Oil
Hemp seed oil is rich in naturally occurring fatty acids and has become a popular ingredient in skincare and personal care products.
It's important to note that hemp seed oil is different from CBD. While both originate from the hemp plant, they are distinct ingredients with different characteristics.
Calendula Extract
The calendula flower has been used in botanical skincare for generations.
It's known for its gentle restorative properties which may support the skin’s natural healing process.
Bisabolol
A soothing compound derived from chamomile that is believed to calm redness and irritation of the skin.
Vitamin E
Vitamin E is a potent antioxidant that protects and conditions the skin.
CBD Isolate
A naturally occurring compound in the hemp plant, CBD (cannabidiol) is believed to support relaxation without any of the psychoactive or ‘high’ effects associated with cannabis.
Every 50 ml bottle of Hoily contains 750 mg of CBD isolate (the purest form of CBD available), making it a core component in Hoily’s simple, consistent and transparent ingredient profile.
Ingredient Transparency & Thoughtful Formulation
Consumers are increasingly discerning about the origin and quality of the products that go onto their skin, especially when it comes to intimate areas. At Hoily, we believe it's important to be open about the ingredients we use and why they've been chosen. That's why every ingredient in our signature formulation has been chosen with care and purpose.
Hoily has been designed to support relaxation while being gentle (pH neutral) for all skin types by combining quality naturally derived ingredients and pure CBD isolate. Furthermore, by avoiding added fragrances, parabens or silicones, we’ve created a product that is good for skin and good for pleasure while enhancing glide, comfort, and intimacy for every body.
